The Internet has opened new avenues for professional learning design — especially the use of text and video to extend learning and create opportunities for the social construction of knowledge. When text is paired with collaborative designs, participants engage in powerful learning, which provides quality time to think out loud together. Engaging adults in text invites them to be active interpreters of critical themes. When a reader knows that a social contribution is expected, she comes prepared to explain personal understandings. In 2014, instructional coaches Katrina Litzau and Vicki Murray designed professional learning to support teachers and principals in developing a deeper understanding of the cognitive processes of leadership. Steeped in the Common Core State Standards and building on quality literacy instruction, they designed the